We make decisions all the time. We decide what to eat, where to shop, how we want to live our lives and how we want to run our businesses. But is it always better to be in charge when we’re making decisions? Or are we better off giving someone else the wheel?
In a recent video from TED.com, Baba Shiv, a professor at Stanford’s Graduate School of Business discusses why it can benefit us to take the passengers seat and let the experts make the calls. Whether it means trusting a financial advisor with your retirement planning or relying on a doctor for the very best treatment, you want a positive outcome. The same idea applies to research. You want the best results and the most valuable insights for your company. So instead of relying on your own knowledge, give yourself some peace of mind and let the experts take the wheel. With years of experience, proven techniques and methodologies, you will rest assured that the experts in the driver’s seat will provide a positive and beneficial outcome.
Watch the full video below and ask yourself the question: Is it time for you to let go of the wheel?
~ Marilyn Weiss
President & Founding Partner