Perseverance should be Cindy Blackstock’s middle name. As our managing partner here at Sivo Insights, she is the backbone of our success. As a triathlete, she has racked up countless victories, placing third in Ironman Wisconsin and qualifying for the world championship – a challenge designed for the world’s top endurance athletes. As a breast cancer survivor, she has won the battle against the disease and has shared her testimony with countless women, encouraging them to remain strong through tribulations. She is one of our personal heroes, because she determines what she is going to make of her life. She doesn’t let life’s circumstances determine it for her.
Just a few weeks ago, Cindy awed us yet again, tackling a full marathon along the scenic Pacific Coast. During a triathlon last summer, she was struck by a car and fractured her tibia, confining her to crutches for several months. Between her breast cancer and the accident, she felt her spirits sink – one terrible event after the next seemed to want to keep her down. But with the perseverant spirit we know and love her for, Cindy refused to accept the setbacks. She pressed on, engaging in physical therapy to rehabilitate her body back to its triathlon shape.
Her loving husband Frank decided to buy her an entry into the April 26th Big Sur Marathon through the Lazarex Cancer Foundation, an organization that provides financial assistance to end-stage cancer patients. The race was exactly what Cindy needed. It reinvigorated her sense of purpose, and as soon as she was permitted, she began training in full force. Watching her fight through obstacles to redeem her health and reclaim her incredible endurance has encouraged all of us to be our best selves.
Cindy completed the 26.2-mile race as a part of the Lazarex Cancer Foundation’s Team For Life. Out of over 4,000 runners, Cindy finished 222nd, and sixth in her age group for the women’s race. Her superhuman spirit and astonishing resilience continues to inspire each one of us every day. She is truly our greatest champion.
Cindy and the rest of her team raised funds for the Lazarex Cancer Foundation, whose mission is to provide financial aid for end stage cancer patients to participate in FDA approved clinical trials. The non-profit also assists patients in assessing their clinical trial options, and provides numerous outreach services and community education. Here at Sivo Insights, we continue to donate 3% of all profits to Breast Cancer Research & Screening. Cindy will be running as a part of the Lazarex team again in the New York City marathon this coming November. There is no “cannot” in Cindy’s dictionary – she reminds us that anything is possible, so long as you are determined to make it happen.