At Sivo Insights, we believe in fostering the limitless potential of women worldwide. We want to inspire women to become their best selves, realizing their passions and achieving any goals they wish to accomplish. Teaching this empowerment to girls at a young age is critical. Sivo team member Martha Gordon is a key player in this effort, serving as the lead coach for a local Girls on the Run chapter.
Girls on the Run is a non-profit organization that exists to promote self-confidence and teach life skills to young women. Coaches teach three essential components through the running program: understanding ourselves, valuing relationships and teamwork, and understanding our connection with the world at large. Through 24 running lessons and various games, girls acquire the important social, psychological, and physical skills necessary to prepare them for a successful and meaningful future.
With a ten-year old daughter and a twelve-year old son, Martha understands the crucial need to develop these life skills at a young age. A runner herself, Girls on the Run provided her with an avenue to give back to the community through sharing her passions for fitness. For several years she has coached the Girls on the Run team at a local elementary school in her hometown of Ann Arbor, Michigan, and the rewards have been enormous.
“The girls learn things they wouldn’t learn in school,” says Martha. “It’s about giving them empowerment and encouragement and giving them a safe place to share what’s on their heart, whether it’s friendship, body image or other things they are struggling with. It’s a very critical time for these girls.”
Martha has cherished the opportunity to help these young girls in their process of empowerment and self-discovery. Emphasizing the values of persistence and perseverance, she has succeeded in challenging the girls to establish goals and see them to fruition. For team members who struggle to feel engaged and enthusiastic about activities, Martha works with them on an individual basis, incentivizing them to realize their dreams. At the end of each season, her team completes a 5k running event, providing them with palpable sense of accomplishment.
In addition to her role as a coach, working for Sivo gives Martha the opportunity to contribute to a team with shared philanthropic passions. “It’s more than just a job. It’s the about greater picture,” she says of the company. “Not only do they value a work-life balance, they also strive to make a difference by donating a portion of their funds to numerous charities, including annual support for various cancer foundations, and are active participants in the non profit organization Girls on the Run.”
As part of our ongoing commitment to support these efforts, Sivo Insights made a donation last fall to Girls on the Run in honor of our clients.
Visit the Girls on the Run website to learn more about how you can help empower young women today.