OUR

PEOPLE

Dedicated talent
is what sets us apart

MARILYN WEISS

FOUNDING PARTNER

Marilyn is a passionate, dynamic researcher with over 20 years of experience. Her approachable manner inspires people to invite her into the most personal aspects of their life. Marilyn has never met a stranger. Her previous life as a pediatric ICU nurse is a testament to her bravery, calm under pressure and huge heart.

Connected by the common core belief that ‘in the middle’ is where life happens, Marilyn and Cindy bonded instantly upon meeting in 2010. That middle area, the elusive emotional territory that these two insight experts seek to deeply understand, inspired the name SIVO which means Gray. SIVO Insights is an innovative full-service qualitative research firm that thrives under their leadership, which is a perfect balance of Cindy’s drive & discipline and Marilyn’s passion & approachability.

Their fearless pursuit of deeper learning is shared by their talented team representing a variety of experiences and specialties.


OUR TALENTED TEAM

Our people make the difference. Energetic, confident and passionate, each team member is committed to living the SIVO vision.


Jodi Becker

Susan Bernstein

Ralph Blessing

Austin Curtis

Judy Deis

Katherine Emmons

Ruthie Feinstein

Scarlett Ferguson

Mark Fischer

Mindy Furbish

Liz Gerlach

Martha Gordon

Jen Hawley

Kobi Hoffman

Jenn Hyvonen

Rita Johnston

Orit Kidron

Katy Koestler

Cindy Larson

Rachel Maya Fremeth

Katrina McGhee

Julie Monson

Laurie Olson

Therese Peterson

Jeri Quest

Laurie Sigel

Jennifer Spainhour

Natalie Sprute

Michelle Sullivan

Kris Vihovde


“Sivo Insights brings a winning combination of research expertise, passion, and creativity that enables me to deliver impactful consumer insights to the organization. We view them not only as a valued partner, but an extension of our team.”

CONSUMER RESEARCH MANAGER
Global Electronics Retailer