Using Consumer Immersion Experiences in Product Innovation
An international science and technology company identified DIY Personalization as a growth area to leverage their expansive technology assets. The company commissioned a large quantitative study to better understand the values, motivations and occasions surrounding those who personalize their everyday experiences. The result was an overwhelming amount of data that failed to spark viable new product ideas. Internally, the company was stuck and needed a new approach to revitalize the project. How could a wealth of key insights be organized and utilized to generate consumer-benefit driven personalization products with a broad market appeal?
SIVO Insights quickly determined that the area of personalization was simply too broad to ideate against. The first step was to refine the project’s scope and add the framework necessary to move the project forward. This required a deep dive into the existing qualitative data with SIVO Insights organizing key findings into several innovation platforms that were refined into four main areas of focus. SIVO Insights then developed and facilitated a customized strategic session that moved the company’s internal product development team back and forth between Creative Consumer Fish Bowls and Ideation Sessions. This process used a total consumer immersion experience to produce new insights and fuel the co-creation of new product ideas.
In two days, the strategy sessions generated 101 product ideas that hit the benchmark of having broad market appeal. Additionally, the sessions identified new approaches on how to actively co-create with DIY consumers using hands-on, experiential techniques.