Creating Consumer Empathy to Build Common Ground in Crucial Conversations
It was time for a crucial conversation. A vitamin manufacturer wanted to have an All-In Meeting with a health and wellness retail buyer on how to reverse declining sales. Consumer voices needed to be front and center. At this critical meeting, how could the vitamin manufacturer build common ground with the retail buyer?
SIVO Insights’ brought the consumers to the meeting using live video chat. During the meeting, SIVO Insights streamed live interviews with loyal retail shoppers who purchased their vitamins at competitive retail stores. Consumer after consumer revealed insights into the motivations and barriers that formulated their vitamin shopping habits as well as their retail and vitamin brand perceptions. SIVO Insights took this research one step further and presented a follow-up report that analyzed and developed these deep-dive insights into strategic recommendations and “thought-starters” to spark next-step ideas.
With a visual, live-stream of consumers giving first-hand shopping and brand impact testimony, the group had undeniable insights into consumer need. As a result, the group held a rich discussion centered on common goals. The relationship between the vitamin manufacturer and the retail buyer deepened and the doors were opened to begin generating new ideas.