Innovating Snack Food Concepts for the Frozen Sector
America has an appetite for snacks with sales expected to grow by $35 billion over the next 5 years, and a national food and beverage manufacturer with a strong brand and loyal customer base wanted nothing more than to satiate America’s cravings. But how do you generate new frozen food ideas that are innovative and compelling to today’s consumer?
SIVO Insights’ first step was to curate an ideation team that included experts in the food and beverage industry and capable of generating a creative spark among the in-house product development team. Through targeted exercises and guided facilitation, SIVO Insights set the creative energy in motion by tapping into the group’s emotional ties and strong memories of food. The emotional space seeded ideas. Seed ideas grew into robust ideas. Skeletons were outlined and then brought to life with richly detailed, visual concepts by SIVO. Each concept was then rapidly refined using the key drivers, biases, and barriers carefully uncovered during repeated consumer testing that crossed into multiple demographic segments.
In two different category platforms, SIVO Insights’ Ideation generated 243 new ideas and advanced 44 concepts. SIVO Insights’ Rapid Refinement Optimization moved the best 20 concepts into quantifiable testing in which 3 emerged with yellow lights and a whopping 5 were green lit! The project is now in the Feasibility and Development Phases and launch dates are set for the next fiscal year.