Our empowered team of seasoned professionals
fearlessly translates insights into strategy
with our customized learning experience.

OUR

EXPERTISE

Empowered and experienced,
we leave no stone unturned

INSIGHTS

Discovering, optimizing and affirming human behavior and experiences.

INSIGHTS

QUALITATIVE

Ethnographies (Live & Mobile)
In-Context Tech
Shop-Alongs / Shopper Intercepts
Net-nography
Learning Labs
Consumer Co-Creation
Concept Development
Online Bulletin Boards
Focus / Friend Groups
SIVO Fishbowls
Agile Sprints
Rapid Refinement
Consumer Immersions
Communication Checks
User Immersions
In-Home Usage
Interactive User Experience

QUAL / QUANT

Multi-Method Approaches
Consumer Journey Map
Path-to-Purchase
Tech / DIY Tools

Contact us to learn more:

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STRATEGY

Identifying the connection between learning and business opportunities.

STRATEGY

QUANTITATIVE

Issues / Techniques
Segmentation
Attitude and Usage
Path to Purchase
Tracking (Wave, Continuous)
Concept Testing / Screening
Brand Positioning
Brand Architecture
Product Testing
Creative Testing
Opinion Polling
Ad Hoc

Analytics
TURF
MaxDiff
Discrete Choice
Stated vs. Derived Drivers
Factor / Cluster Analysis
Volumetric Forecasting
Need-Gap
Perception Mapping
Laddering

Contact us to learn more:

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PARTNERSHIP

Collaborating with you as thought leaders to forge the way through ambiguity.

PARTNERSHIP

DELIVERABLES

Custom Reports
Video Storytelling
Expedited Deliverables
In-Field Debriefs
Virtual / In-Person Project Debriefs
Virtual / In-Person Presentations
Consumer Journey Maps
Facilitation
Ideation Sessions
Insight Activation Sessions
Be the Consumer Sessions

SIVO Flexible WorkForce™

SIVO Insights provides proven
and vetted Consumer Insights (CI)
talent with relevant experiences
and expertise to meet your immediate
department, project and
position-based needs.

Contact us to learn more:

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CASE STUDIES

We thrive on harnessing our talent and passion to partner with like-minded clients.
Here are just a few examples of when we successfully leveraged our expertise in
Insights, Strategy and Partnership.

These are just a few examples of how we have leveraged our expertise to achieve smart, actionable results. Contact us - we would love to share additional case studies that are relevant to your business and unique needs.

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“The team at SIVO provides fresh perspective, meaningful discernment and strategic thinking. They bring seasoned experience and the ability to connect insights to a broader business strategy. They have helped us to see innovative alternatives that have opened up new ways of thinking for us. And, as individuals they are delightful and engaging; just a joy to work with!”

CHIEF HUMAN RESOURCES OFFICER
Health Care Company

CLIENT PARTNERSHIPS


TECHNOLOGY

FOOD & BEVERAGE

NATURAL & ORGANIC

HEALTH & WELLNESS

HOME GOODS

RETAIL

B2B

QSR

“You've taken a tight budget, even tighter time line and a tougher recruit and delivered. Throughout the entire process you made me feel comfortable and confident that it would happen within the specified parameters. So THANK YOU. ”

SENIOR CONSUMER INSIGHTS ANALYST
National Department Store

Boldly Redefining
the Learning Experience

Our Seasoned Team

Collectively we have deep experience and broad expertise. We are highly skilled consumer anthropologists who ask the right questions in the right way, listen deeply, and make keen observations of the unspoken.

Your Trusted Partner

Because of our depth of experience, we inspire trust in all our clients. They are confident that they will get a superior quality product from start to finish: from research design to fielding to strategy & execution to storytelling. Nothing feels better than knowing that your project is in capable hands. We are all-in. And you’ll feel it.

Passion for Our Work

We are an optimistic, supportive tribe of can-do people from various backgrounds and specialities. Our energy and passion is contagious. Just ask any of our clients and they’ll tell you it’s obvious that we truly love what we do and we bring that excitement to their teams.

OUR

PEOPLE

Dedicated talent
is what sets us apart

Cindy Blackstock and Marilyn Weiss SIVO Insights

MARILYN WEISS

CO - FOUNDER
CHIEF INNOVATION OFFICER

Marilyn is a passionate, dynamic researcher with over 20 years of experience. Her approachable manner inspires people to invite her into the most personal aspects of their life. Marilyn has never met a stranger. Her previous life as a pediatric ICU nurse is a testament to her bravery, ability to remain calm under pressure and her undeniably huge heart.

Connected by the common core belief that ‘in the middle’ is where life happens, Marilyn and Cindy bonded instantly upon meeting in 2010. That middle area, the elusive emotional territory that these two insight experts seek to deeply understand, inspired the name SIVO which means “Gray” in Croatian. SIVO Insights is an innovative, global full-service insights and strategy firm that thrives under their leadership, which is a perfect balance of Cindy’s drive & discipline and Marilyn’s passion & approachability.

Their fearless pursuit to translate insights into action is shared by their talented team representing a variety of experiences and specialties.


OUR PEOPLE MAKE THE DIFFERENCE

Energetic, confident and passionate,
each team member is committed to delivering the SIVO vision.


Jodi Becker

Susan Bernstein

Ralph Blessing

Judy Deis

Jennifer Dilley

Katherine Emmons

Ruthie Feinstein

Scarlett Ferguson

Mark Fischer

Rachel Maya Fremeth

Mindy Furbish

Martha Gordon

Jen Hawley

Jennifer Hinton

Kobi Hoffman

Jeri Huart

Rita Johnston

Katy Koestler

Jessica Kurth

Cindy Larson

Mary Meehan

Julie Monson

Laurie Olson

Therese Peterson

Jeri Quest

Jessica Quinn

Julie Rose

Paula Ruiz

Carrie Schmitz

Laurie Sigel

Natalie Sprute

Molly Stafford

Kris Vihovde

Nic Windschill


“Sivo Insights brings a winning combination of research expertise, passion, and creativity that enables me to deliver impactful consumer insights to the organization. We view them not only as a valued partner, but an extension of our team.”

CONSUMER RESEARCH MANAGER
Global Electronics Retailer

CONNECT WITH US

At SIVO Insights, we are passionate about what we do and eager to put our collective skills to work for you.

To get the right solutions for your research needs, give us a call or send us an email. Or, just fill out the form on your right and we’ll get back to you shortly.

We can't wait to hear from you!
612-567-6830
SIVO Insights, Inc.
3185 Fernbrook Lane N
Plymouth, MN 55447
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