At Sivo Insights we listen for a living. It is through the art of listening that we are able to better understand your brand and what consumers really want in a world filled with noise.
From writing, audio, video and online media, the premium on careful and accurate listening has simply disappeared. Now more than ever it’s becoming harder to pay attention to the quiet, subtle and understated. That is why it is imperative that we learn how to slow down and become conscious listeners.
Recently I came across a great video titled “5 ways to listen better,” by Julian Treasure. Julian explains listening filters, listening positions and the meaning of conscious listening.
He also shares a simple acronym called RASA. The word rasa means filled with essence in Sanskrit. The acronym breaks down 4 easy steps to help you become a more conscious listener:
Listening is what we do best, but there is always room for improvement. Check out the video below and hear if you find something that inspires you too.
President & Founding Partner
Marilyn is a passionate, dynamic researcher with over 20 years of experience. Her approachable manner inspires people to invite her into the most personal aspects of their life. Marilyn has never met a stranger. Her previous life as a pediatric ICU nurse is a testament to her bravery, ability to remain calm under pressure and her undeniably huge heart.