At Sivo Insights, we believe that everyone has a unique story to tell. And while we pride ourselves on helping our clients discover and share their own personal story, we are proud to tell the stories of the inspiring individuals that makeup our incredible Sivo team.
Meet Susan Bernstein, Sivo research consultant, entrepreneur and creative mind. Susan has a wealth of experience developing and implementing strategies to help clients improve competitive differentiation. As a management consultant with McKinsey & Co., and a senior strategist with the global brand strategy firm Tait Subler,’ her experience spans a wide range of Fortune 500 companies and non-profits including: Nike, Target, Best Buy, Liz Claiborne, The MN Historical Society and Alvin Ailey American Dance Theater.
For Susan, what she loves most about working with the Sivo Insights team is the opportunity to collaborate with a group of people who share an equal passion for innovation and storytelling. “I like that we approach every project with a beginner’s mind,” she says. “We try to solve the client’s problem in a very fresh and highly skilled way. It’s about coming together with a group of really smart people and figuring out how we can design an approach to get to what the client needs.” With an intelligent mind and a penchant for highly developed strategy, Susan has an unparalleled ability to put together the pieces of a puzzle and build a masterpiece of a story for our clients.
And her affinity for storytelling doesn’t stop there. With a hankering to partake in a creative endeavor, Susan and a friend launched the film company, Seven and Sixty Productions, in 2010. Their goal? To explore and share the unique stories all around us. Their first video, Why we’re here: Twin Cities, received a passionate response and caused the film to go viral. Since then, Susan has embraced this creative outlet as a major staple in her life, and Seven and Sixty has produced additional films for a wide range of clients including local band, Communist Daughter.
Beyond film, Susan is also one of the founders and the managing director of The Truman Group – an organization that provides psychological counseling to individuals around the world. Susan and co-founder, Dr. Sean Truman, decided to found the Truman Group after recognizing the difficulty many English-speaking expats encounter in finding quality health care services while living and working overseas. Today Susan and the team currently fulfill a global demand for counseling that allows people a safe place to tell their own pressing stories.
It’s clear that a passion for crafting beautiful stories is a common thread that runs through Susan’s life, both personally and professionally. A creative and a strategist, she melds her unique skills to make an enormous difference for each and every one of our clients. To learn more about Susan’s work with Seven and Sixty Productions and The Truman Group, click the links below to learn more.