We are firm believers that our team is what sets us apart. Meet Ralph Blessing, a Sivo Insights Research Consultant with a passion for dramatically changing the way businesses view their products and services. He comes with a unique blend of client and supplier market research, Brand Management and consulting experience.
Ralph first got his start in market research over 30 years ago at S.C. Johnson Wax. During his time there, he was heavily involved with launch of Curel – their 1st therapeutic skin care products and Skintimate – the first ever women’s shave lotion. Ralph also succeeded in increasing Edge’s growth by an impressive 50 percent, by recommended they shift their spending from advertising to sampling college men, based on consumer insights that sampling drives conversion better than any other marketing mix tool.
Throughout his years at Helene Curtis, Unilever, GfK and now Sivo, Ralph has facilitated innovation and positioning of countless brands. “I really feel like I have the unique ability to ‘walk in the client’s shoes’ versus simply reporting findings,” says Ralph. Most recently, Frito Lay launched Doritos Roulette (every 5th chip is spicy, you just don’t know which one) – a concept he developed with the brand team.
In addition to helping brands grow, Ralph enjoys teaching MBAs at the Kelly School of Business where he puts his rich experience, leadership skills, and positive energy to good use.
Outside of work, Ralph is a true family man and spends much of his free time with his wife Beth and their three sons. He is also extremely passionate about giving back to the community and is involved with several charities and has participated in five medical mission trips to Honduras.
One of the charities near and dear to his heart is Feed My Starving Children, a non-profit that provides nutritionally complete meals specifically formulated for malnourished children. Ralph has personally run three successful events with the organization where he and his team packed more than 500,000 meals for children in need. This year he hopes to double that goal and make it 1 million meals.