Research, Rhythm & Revealing the Truth


We live in a world where technology is constantly changing and evolving. And while this means better products, sleeker designs and more innovative devices, it also means a highly fluctuating and challenging landscape for marketers.  Take a look at the music business for example; in the last 25 years we’ve gone from cassette tapes to CD’s to MP3’s, not to mention the birth of music piracy and services like iTunes, Amazon and Spotify. So how do music marketers keep up with all of these changes while maintaining their consumers interest in purchasing their music? It turns out qualitative research may hold the answers.

A recent article from Research-Live.com titled, “Sounds of Success,” explains why research may play a critical role in the future of the music business.  This means starting from the user’s perspective/the consumer, instead of beginning from the viewpoint of a company’s strategy or product. Click the link below to read the full article and learn how in-depth research and the power of positioning is helping the music business discover the truth about consumers and develop new possibilities for the future:

Full Article:

http://www.research-live.com/features/sounds-of-success/4007678.article

 

 

 

How To Turn Consumer Insights Into Profitable Action

While many companies have a “general” understanding of their consumer, many feel they are lacking a deeper, more precise look at who they are and what they want. This is where qualitative research comes into play, opening the door for those breakthrough insights that heighten brand awareness and accelerate product innovation. The next step is putting those insights into action.

Recently we stumbled across a great blog post at Forbes.com by McKinsey & Company’s John Forsyth and John Copeland that discusses the necessary steps involved to turn those consumer insights into profitable action. Click the link below to read the full blog post and discover what 3 essential elements are needed to turn your insights into real business opportunity.

Link: http://www.forbes.com/sites/mckinsey/2011/11/22/how-to-turn-consumer-insights-into-profitable-action/ 

 

Monthly Musings with Marilyn: For the Sake of a Single Insight

Lately I’ve been thinking a lot about the meaning of insight. It’s one of those words that we see and hear all the time, but there’s so much more to it than simply uncovering helpful facts or data. At the core it’s really more about relating with and understanding the consumer on a deeper level to comprehend accurate and intuitive information. With flexible interaction methods, we engage the consumer and discover the unexpected. So how do you reach this level of understanding and develop the ability to unveil such valuable insights? One of my favorite pieces by Rainer Maria Rilke, “For the Sake of a Single Verse,” helps put this in perspective.

In the piece Rilke details what it takes to create a great verse, explaining that poems are not merely an expression of emotions but rather the accumulation of life experiences.

“For the sake of a single poem, you must see many cities, many people and things, you must understand animals, must feel how birds fly, and know the gesture which small flowers make when they open in the morning.”

Just as Rilke describes the need for a variety of life experiences and understanding for the sake of a single verse, at Sivo Insights we need that same experience and understanding for the sake of a single insight. As a former ICU nurse I have been exposed to all kinds of people and situations, from the sweetest moments to the darkest sorrows. But it’s because of those kinds of experiences that we are able to connect and understand people in a relatable light.

At Sivo Insights we are not fearful of asking the difficult questions for the sake of a single insight. Through a combination of our experiences, careful thought and creativity, we are able to uncover and bring those valuable insights to you. Just as one powerful line of a poem can change the way you view the world, we believe that even one groundbreaking insight can open the window to a world of limitless possibility.

~Marilyn Weiss

President & Founding Partner

 

 

Lululemon Listens Up

 
With more than $712 million in sales last year alone, you have to wonder what makes Lululemon Athletica, a high-end yoga clothing company, so successful in the midst of a teetering economy? In a recent Wall Street Journal article Lululemon’s Chief Executive Christine Day shares the qualitative in-store research methods that set the company apart.

From listening to shopper concerns to placing strategic chalkboards in dressing rooms for customers to voice their opinions, Lululemon has gone back to the basics and is listening to what customers really want. Ms. Day spends hours each week in Lululemon stores observing how customers shop, listening to their complaints, and then using the feedback to tweak product and stores. To learn more about Lululemon’s qualitative “secret sauce,” click here to read the full article.

 

Monthly Musings with Marilyn: Conscious Listening Creates Understanding

At Sivo Insights we listen for a living. It is through the art of listening that we are able to better understand your brand and what consumers really want in a world filled with noise.

From writing, audio, video and online media, the premium on careful and accurate listening has simply disappeared. Now more than ever it’s becoming harder to pay attention to the quiet, subtle and understated. That is why it is imperative that we learn how to slow down and become conscious listeners.

Recently I came across a great video titled “5 ways to listen better,” by Julian Treasure. Julian explains listening filters, listening positions and the meaning of conscious listening.

He also shares a simple acronym called RASA. The word rasa means filled with essence in Sanskrit. The acronym breaks down 4 easy steps to help you become a more conscious listener:

Receive

Appreciate

Summarize

Ask

Listening is what we do best, but there is always room for improvement. Check out the video below and hear if you find something that inspires you too.

~Marilyn Weiss

President & Founding Partner

 

 

Welcome!

Welcome to the Sivo Insights Blog. Here you will find valuable, relevant information about the latest trends in qualitative research, consumer insights and more. At Sivo Insights we identify, understand and translate consumer behavior into real business opportunities.

Our goal is to stretch the way you think about your brand or product, and here you will find tips and information to help you get there. With years of experience working with top Fortune 500 companies, we’re here to share that knowledge with you. From emerging trends, to fresh perspectives on understanding your consumer, we’ll share valuable insight and beneficial information.

Stay tuned for upcoming blog posts and be sure to follow us on Facebook & Twitter for the most current news and updates.


CONNECT WITH US

At SIVO Insights, we are passionate about what we do and eager to put our collective skills to work for you.

To get the right solutions for your research needs, give us a call or send us an email. Or, just fill out the form on your right and we’ll get back to you shortly.

We can't wait to hear from you!
612-567-6830
SIVO Insights, Inc.
3185 Fernbrook Lane N
Plymouth, MN 55447
Fields marked with an * are required

Get SIVO Insights and News

Delivered Monthly to your Email Inbox.

You have successfully subscribed to SIVO Insights and News

There was an error while trying to send your request. Please try again.

Sivo Insights will use the information you provide on this form to be in touch with you and to provide updates and marketing.