Dedicated talent
is what sets us apart



Marilyn is a passionate, dynamic researcher with over 20 years of experience. Her approachable manner inspires people to invite her into the most personal aspects of their life. Marilyn has never met a stranger. Her previous life as a pediatric ICU nurse is a testament to her bravery, ability to remain calm under pressure and her undeniably huge heart.

Connected by the common core belief that ‘in the middle’ is where life happens, Marilyn and Cindy bonded instantly upon meeting in 2010. That middle area, the elusive emotional territory that these two insight experts seek to deeply understand, inspired the name SIVO which means “Gray” in Croatian. SIVO Insights is an innovative, global full-service insights and strategy firm that thrives under their leadership, which is a perfect balance of Cindy’s drive & discipline and Marilyn’s passion & approachability.

Their fearless pursuit to translate insights into action is shared by their talented team representing a variety of experiences and specialties.


Energetic, confident and passionate,
each team member is committed to delivering the SIVO vision.

Jodi Becker

Susan Bernstein

Ralph Blessing

Judy Deis

Jennifer Dilley

Katherine Emmons

Ruthie Feinstein

Scarlett Ferguson

Mark Fischer

Rachel Maya Fremeth

Mindy Furbish

Martha Gordon

Jen Hawley

Jennifer Hinton

Kobi Hoffman

Rita Johnston

Orit Kidron

Andrea Koch

Katy Koestler

Jessica Kurth

Cindy Larson

Mary Meehan

Leading with energy, confidence and passion


Julie Monson

Laurie Olson

Therese Peterson

Jeri Quest

Jessica Quinn

Carrie Schmitz

Laurie Sigel

Jennifer Spainhour

Natalie Sprute

Molly Stafford

Michelle Sullivan

Kris Vihovde

Nic Windschill

“Sivo Insights brings a winning combination of research expertise, passion, and creativity that enables me to deliver impactful consumer insights to the organization. We view them not only as a valued partner, but an extension of our team.”

Global Electronics Retailer