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On Demand

Qualitative Strategists & Expert Moderators

Expert qualitative researchers and moderators who delve deep into consumer attitudes and perceptions, identifying the "why" behind "what" is being said
On Demand

Qualitative Strategists & Expert Moderators

Expert qualitative researchers and moderators who delve deep into consumer attitudes and perceptions, identifying the "why" behind "what" is being said
ABOUT THIS ROLE

Qualitative Research Strategist is a professional who uses qualitative methods to collect, analyze, and interpret data to gain a deeper understanding of human behavior and experiences.

A Qualitative Strategist & Expert Moderator On Your Team

Let's find your perfect match!
Talk to SIVOs On Demand Talent team

From discussion guide development and expert moderation to synthesis and strategic readouts, a fractional Qualitative Research Strategist closer to consumers

Focus Group Moderation
Facilitates focus group discussions, vitrtually and in person, with the skill and precision needed to draw out honest, unfiltered consumer perspectives on any topic
In-Depth Interviewing
Conducts one-on-one interviews, virtually or in person, using skills and techniques to obtain in-depth responses and motivations that drive consumer behavior
Ethnographic Research
Observes consumers in their natural environment, whether at home, in store, or on the go, to surface behaviors that consumers themselves cannot always articulate
Digital & Virtual Qual
Leads online in-depth interviews, focus groups, bulletin boards, and mobile diary studies using modern data collection platforms and techniques
Discussion Guide Development
Builds the research tools, including the discussion guide, to ensure every interview delivers the insights that support your business and research objectives
Synthesize Insights
Distills large, complex datasets and data sources into clear, high-level narratives to answer key business questions
On Demand Talent

Qualitative Strategists & Expert Moderators

Drive Impact

Director, Consumer Insights
Whole Foods

"SIVO does an incredible job bubbling the insights up to a compelling story and bringing the insights to life in a way that everyone can understand and digest."

Peter Everett
Chief Growth Officer
Astride Health

"I wish this tool was available when I was running global brands in huge categories. Access to this kind of insight – at this speed and cost – would have enabled my teams to move off of hunches and instead work on informed insight. Until now, that level of insight has been too expensive and too burdensome to do across markets"

Betsy Frost
CEO
Q Mixers

"This is the best articulation of the tension we are trying to solve."

Hannah Robins, CMO

"These positioning territories are fascinating. We are here to unlock significant growth for Q Mixers"

Chief Marketing Officer

"It was a real opportunity to bring it in and prove out the capabilities of consumer insights and at the same time, I was going to get the best talent at the right time. The team at SIVO curated an expert that was a great match for me and my team would say she was a Godsend! In fact, my team would sacrifice a lot before giving up this Talent."

VP of Innovation
Wells Enterprises, Inc.

"SIVO On-Demand Talent has been an amazing partner who’s provided us with an exceptional insight professional to lead innovation insights. The creativity, leadership, insight, honesty, and flexibility she’s been able to bring to the table day one has been phenomenal. Since we’re not currently able to hire someone full time, this was a perfect match for us”

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Chief Marketing Officer
CPG

"It was a real opportunity to bring it in and prove out the capabilities of consumer insights and at the same time, I was going to get the best talent at the right time. The team at SIVO curated an expert that was a great match for me and my team would say she was a Godsend! In fact, my team would sacrifice a lot before giving up this Talent."

On Demand Talent

Qualitative Strategists & Expert Moderators

Drive Impact

CASE
Beverage

Entering New Markets Through Data Analytics

Entering a new global market requires extensive and advanced data analysis across many datasets and sources, to understand the advantages and barriers to entry.
CASE
Sport & Wellness

How Astride Health Moved from a Broad Audience to a Clear Growth Target

Identifying the consumers most ready to invest in long-term health using NextGen Intelligence

Frequently Asked Questions

Find answers to the most common questions about On Demand Qualitative Strategists & Expert Moderators

What qualitative research methods are available?

Our strategists are experienced across the full qualitative research toolkit, including focus groups, in-depth interviews, ethnographies, bulletin boards, mobile diary studies, and both in-person and virtual formats, applied based on what your specific project requires

How do I hire a fractional Qualitative Researcher or Moderator?

Through SIVO On Demand Talent, you get matched with a vetted qualitative strategist based on your business category and research objectives, without going through a traditional hiring process.

What is a fractional Qualitative Research Strategist?

A fractional Qualitative Research Strategist is a senior qualitative market researcher and expert moderator available to your team on a project or part-time basis, giving you access to deep qualitative expertise without the cost or commitment of a full-time hire

Looking to hire a
Qualitative Strategist & Expert Moderator?

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